Finngatan 12, 223 62 Lund - Sweden
+46 (0) 46 540 95 95
1.
2003
We have an idea
It all started with a trip to Thailand and a dream of energy drink was born after a few drinks …
2004
Birth of White Tiger
2004 was the year when we started our company and launched our first product.
2.
2013
Welcome Aloe Vera
After 9 years of part time studying, working and developing other business it was the time to take this business to the next level. We launched our second product. Aloe Vera Drinks.
2014
Birth of AminoPro & Protein Pro
We discovered a gap in the health and nutrition space so we created AminoPro and ProteinPro.
2016
A new Brand
In 2016 we started our second company HealthCo. Our goal with the brand was to make healthier supplements.
2017
Foodconcept of Sweden
With our growth and knowledge, inquiries from various retailers increased and our private label divison Foodconcept was born.
3.
2019
Redesign
As our portfolio grow it was time to take one step back and evaluate our brands and design.
2020
We are One
After redesign and our growth in recent years we made a decision to rebuild and bring all companies to one.
4.
2021
Humble Group
Humble Group AB acquires First Class Brands of Sweden AB.
Humble Group is a future-FMCG powerhouse. Committed to enabling products and brand potential, with a fundamental position in mega trends; functional food, eco, sustainability, vegan (no dairy and meat).
We support Ellas Hjältar
The Ellas hjältar Foundation helps seriously ill and vulnerable children before, during and after the tragedy they go through. The first time we encountered Ellas hjältar was on social channels and through internet. Ellas hjältar quickly became an obvious matter to support for us in our companies. If you can do the little you can, this will be much better for the vulnerable children. Visit their website and contribute the little you can or even better, become a monthly donor. We are convinced that if everyone does the little they can, it will be much better.
