Our History

We believe that our history is reflection of our future.

1.

2003

We have an idea

It all started with a trip to Thailand and a dream of energy drink was born after a few drinks …

2004

Birth of White Tiger

2004 was the year when we started our company and launched our first product.

[bold_timeline_item_button title=”Expand” style=”” shape=”” color=”” size=”inline” url=”#” el_class=”bold_timeline_group_button”]

2.

2013

Welcome Aloe Vera

After 9 years of part time studying, working and developing other business it was the time to take this business to the next level. We launched our second product. Aloe Vera Drinks.

2014

Birth of AminoPro & Protein Pro

We discovered a gap in the health and nutrition space so we created AminoPro and ProteinPro.

2016

A new Brand

In 2016 we started our second company HealthCo. Our goal with the brand was to make healthier supplements.

2017

Foodconcept of Sweden

With our growth and knowledge, inquiries from various retailers increased and our private label divison Foodconcept was born.

[bold_timeline_item_button title=”Expand” style=”” shape=”” color=”” size=”inline” url=”#” el_class=”bold_timeline_group_button”]

3.

2019

Redesign

As our portfolio grow it was time to take one step back and evaluate our brands and design.

2020

We are One

After redesign and our growth in recent years we made a decision to rebuild and bring all companies to one.

[bold_timeline_item_button title=”Expand” style=”” shape=”” color=”” size=”inline” url=”#” el_class=”bold_timeline_group_button”]

4.

2021

Humble Group

Humble Group AB acquires First Class Brands of Sweden AB.

Humble Group is a future-FMCG powerhouse. Committed to enabling products and brand potential, with a fundamental position in mega trends; functional food, eco, sustainability, vegan (no dairy and meat).

2023

New Office

First Class Brands of Sweden AB

The consolidation of our office and warehouse into a single facility is streamlining our operations and enhancing our efficiency.

2023

Adding New Brands

First Class Brands of Sweden AB extends a warm welcome to several new brands, including Tweek, MedicalNatumin, and many others.

[bold_timeline_item_button title=”Expand” style=”” shape=”” color=”” size=”inline” url=”#” el_class=”bold_timeline_group_button”]

We support

At First Class Brands of Sweden AB, our core principle is to lend a helping hand wherever possible, embodying our commitment to support and make a positive difference.

OUR CAUSES